PPC Case Studies

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Rolla Academy (www.rollaacademy.com)

Introduction: Rollaacademy (https://rollaacademy.com/) is an education based business. This business is totally based on selling Courses related to Designing, language, Programming Marketing, Management etc. in Dubai. The website owner contacted us regarding Low Leads in November 2018.

Challenge

It’s an education based business with hundreds of products. Client’s main focus was to generate more leads. Therefore, our major challenges were:

  • Choose keywords with commercial intent
  • Bring relevant traffic
  • Remarketing & Retargeting
  • Increase sales
  • Decrease the cost/conv

Leads data before we started

What We Did

Our PPC experts researched exact keywords and then decided to go with High traffic keywords initially as they had good average monthly searches and drove relevant traffic to website.

During the first week of our PPC process, we added all the targeted keywords that had high searches and modified the ad copies. Next phase was to optimize the search query reports to add negative keywords to stop irrelevant traffic to the website.

By doing all these changes, we noticed a significant increase in number of clicks and CTR in Google Ad words.

  • We decreased the cost/conv. From Dh 276 to Dh 100 INR.
  • We have 923 conversions till now.

We have 923 conversions till now.

Leads

Nicci Skin Care (www.nicciskincare.com)

Introduction: Nicciskincare (https://nicciskincare.com/) is an ecommerce Product based business. This business is totally based on selling hair products, face gels, organic oils etc.in India. The website owner contacted us regarding Low sales in October 2019.

Challenge

It’s an education based business with hundreds of products. Client’s main focus was to generate more leads. Therefore, our major challenges were:

  • Choose keywords with commercial intent
  • Bring relevant traffic
  • Remarketing & Retargeting
  • Increase sales
  • Decrease the cist/conv

Leads data before we started

What We Did

Our PPC experts researched exact keywords and then decided to go with High traffic keywords initially as they had good average monthly searches and drove relevant traffic to website.

During the first week of our PPC process, we added all the targeted keywords that had high searches and modified the ad copies. Next phase was to optimize the search query reports to add negative keywords to stop irrelevant traffic to the website.

By doing all these changes, we noticed a significant increase in number of clicks and CTR in Google Ad words.

  • We increased the cost/conv. From 162 INR to 142 INR.
  • We have 351 conversions till now.

After PPC: Results

Sales

Comfort inn Warnerrobins (www.comfortinnwarnerrobins.com)

Introduction: Comfort Inn Warner Robins (https://www.comfortinnwarnerrobins.com) is an Hotel based business. This business is totally based on Hotels Booking in Warner Robins. The website owner contacted us regarding Low sales in December 2019.

Challenge

It’s an Hotel Based website. Client’s main focus was to generate more leads/booking. Therefore, our major challenges were:

  • Choose keywords with commercial intent
  • Bring relevant traffic
  • Remarketing & Re targeting
  • Increase Booking
  • Decrease the Cost/Conv

Sales data before we started

What We Did

Our PPC experts researched exact keywords and then decided to go with High traffic keywords initially as they had good average monthly searches and drove relevant traffic to website.

During the first week of our PPC process, we added all the targeted keywords that had high searches and modified the ad copies. Next phase was to optimize the search query reports to add negative keywords to stop irrelevant traffic to the website.

By doing all these changes, we noticed a significant increase in number of clicks and CTR in Google Ad words.

  • 1. We increased the Cost/Conv. From $45.56 to $29.41.
  • 2. We have 2.71K conversions till now.

After PPC: Results

Sales

Back 2 Study (http://back2study.com)

Introduction: The Back2Study. (http://back2study.com) is a UK based business. This business is totally based on Education which opens the doors to achieve your career goals. The website owner contacted us regarding lead generations in June 2019. We created first Ads Campaign on 25th June 2019.

Challenge

It’s an Educational based website. Client’s main focus was to generate more leads. Therefore, our major challenges were:

  • Choose right Audience with Educational Interest.
  • Bring relevant traffic
  • To keep the CPC low.
  • Get more leads at less Cost/Conv.

What We Did

Our Facebook Ads experts created campaigns and ads formats to reach our targeted user audience by selecting the right Target Audience and Target Location to drove relevant traffic to website.

During the first week of our Facebook ads process, we created Lead Based Campaign which allows users to approach them to get more website visits & leads.

Next phase was to Experiment with Facebook New Ad Placement because as Facebook has multiple places to showcase our business advertisement, we experimented with the best combination of ad placements to broaden our audience network for more exhibitors.

Then some major phase which we implemented was

  • Set Up Strategic A/B Tests.
  • Build Facebook Marketing Funnel
  • Target your competitors’ fans
  • We used the power of re-marketing and dynamic re-marketing to get better results. (With The help of Custom Audience & Lookalike Audience)

Results Achieved by implementing these changes:

Overall Status

User Activity

Total Sessions

Age & Gender

Prodepack (https://prodepack.com)

Introduction: Prodepack (https://prodepack.com) is an Packaging Material And Personal Safety product provider based business. This business is totally based on Nuevo Leon in Mexico. The website owner contacted us regarding Low sales in August 2019.

Challenge

It’s an Packaging Material And Personal Safety product provider Based website. Client’s main focus was to generate more leads/booking. Therefore, our major challenges were:

  • Choose keywords
  • Bring relevant traffic
  • Re marketing & Re targeting
  • Increase Booking
  • Decrease the Cost/Conv

Sales data before we started

What We Did

Our PPC experts researched exact keywords and then decided to go with High traffic keywords initially as they had good average monthly searches and drove relevant traffic to website.

During the first week of our PPC process, we added all the targeted keywords that had high searches and modified the ad copies. Next phase was to optimize the search query reports to add negative keywords to stop irrelevant traffic to the website.

By doing all these changes, we noticed a significant increase in number of clicks and CTR in Google Ad words.

  • 1. We increased the Cost/Conv. From MX$15.46 to MX$10.43.
  • 2. We have 3,066 conversions till now.

After PPC: Results

Sales

Aaaright way moving (www.aaarightwaymoving.ca)

Introduction: AAA Rightway Moving (https://www.aaarightwaymoving.ca) is an Moving Service based business. This business is totally based on Edmonton in Canada. The website owner contacted us regarding Low sales in February 2019.

Challenge

It’s an Moving Service Based website. Client’s main focus was to generate more leads/booking. Therefore, our major challenges were

  • Choose keywords
  • Bring relevant traffic
  • Re marketing & Re targeting
  • Increase Booking
  • Decrease the Cost/Conv

Sales data before we started

What We Did

Our PPC experts researched exact keywords and then decided to go with High traffic keywords initially as they had good average monthly searches and drove relevant traffic to website.

During the first week of our PPC process, we added all the targeted keywords that had high searches and modified the ad copies. Next phase was to optimize the search query reports to add negative keywords to stop irrelevant traffic to the website.

By doing all these changes, we noticed a significant increase in number of clicks and CTR in Google Ad words.

  • 1. We increased the Cost/Conv. From MX$15.46 to MX$10.43.
  • 2. We have 276 conversions till now.

After PPC: Results

Sales

Ni Climbing Frames (www.niclimbingframes.ca)

Introduction: Ni Climbing Frames (https://www.niclimbingframes.com) is an Climbing Frames based business. This business is totally based on Banbridge in United State. The website owner contacted us regarding Low sales in January 2016.

Challenge

It’s an Climbing Frames website. Client’s main focus was to generate more leads/booking. Therefore, our major challenges were

  • Choose keywords
  • Bring relevant traffic
  • Re marketing & Re targeting
  • Increase Booking
  • Decrease the Cost/Conv

Sales data before we started

What We Did

Our PPC experts researched exact keywords and then decided to go with High traffic keywords initially as they had good average monthly searches and drove relevant traffic to website.

During the first week of our PPC process, we added all the targeted keywords that had high searches and modified the ad copies. Next phase was to optimize the search query reports to add negative keywords to stop irrelevant traffic to the website.

By doing all these changes, we noticed a significant increase in number of clicks and CTR in Google Ad words.

  • 1. We decrease the Cost/Conv. £20.47 to £7.82.
  • 2. We have 3,002 conversions till now.

After PPC: Results

Sales



Platinum k9 (www.platinumk9.ca)

Introduction: Platinum K9 (https://www.platinumk9.com) is an Dog Trainer provider business. This business is totally based on Shipley in England. The website owner contacted us regarding Low sales in August 2017.

Challenge

It’s an Dog training website. Client’s main focus was to generate more leads/booking. Therefore, our major challenges were:

  • Choose keywords
  • Bring relevant traffic
  • Re marketing & Re targeting
  • Increase Booking
  • Decrease the Cost/Conv

Sales data before we started

What We Did

Our PPC experts researched exact keywords and then decided to go with High traffic keywords initially as they had good average monthly searches and drove relevant traffic to website.

During the first week of our PPC process, we added all the targeted keywords that had high searches and modified the ad copies. Next phase was to optimize the search query reports to add negative keywords to stop irrelevant traffic to the website.

By doing all these changes, we noticed a significant increase in number of clicks and CTR in Google Ad words.

  • 1. We decrease the Cost/Conv. £42.17 to £17.77.
  • 2. We have 952 conversions till now.

After PPC: Results

Sales

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